Pokemon Go: A Global Sensation
$6 Billion in Lifetime Player Spending!
Get ready to be amazed! Pokemon Go from Niantic has become a global sensation since its launch in July 2016. With Sensor Tower data showing an average of $1 billion generated per year, Pokemon Go has now surpassed $6 billion in global lifetime player spending across both the App Store and Google Play.Top Revenue-Generating Mobile Game
Pokemon Go has been one of the world's most lucrative mobile games since its launch and continues to dominate the charts. In 2021, it was the No. 7 revenue-generating mobile game worldwide, earning $1.3 billion. And in Q1 2022, Pokemon Go ranked No. 11 for player spending, bringing in a whopping $198.2 million!Leading the AR World
According to Sensor Tower Game Intelligence, Pokemon Go remains the top-grossing Geolocation AR title in the world. With Dragon Quest Walk from Square Enix generating $90.4 million and Jurassic World Alive from Ludia earning $7.2 million, Pokemon Go is the clear leader in the AR gaming world. So, what are you waiting for? Grab your phone and join the adventure!
Ready, Set, Pokemon Go!
United States Takes the Crown
The United States is the king of Pokemon Go, with lifetime player spending totaling $2.2 billion, or 36.6% of the total revenue. Japan comes in a close second with 32.6%, while Germany rounds out the top three with 5.2%.Google Play Reigns Supreme
When it comes to player spending, Google Play reigns supreme, with $3.1 billion, or 52.3% of total revenue. The App Store is close behind, representing $2.8 billion, or 47.7% of the total revenue.678 Million Adventures Await
678 million Pokemon trainers have set out on their journey worldwide to catch 'em all. The United States leads the pack with 123.2 million installs, or 18.2% of the total. Brazil comes in second, while India takes third place.Google Play Leads the Charge
Google Play is the go-to platform for Pokemon Go players, with 517.2 million installs to date, or 76.3% of the total. The App Store follows closely with 160.8 million downloads, or 23.7% of the total. Let's go catch some Pokemon!Best-In-Class Live Operations:
Pokémon GO: A Champion in Player Spending
Since its launch in July 2016, Pokémon GO has consistently brought in an average of $1 billion each year from player spending. The game is the leading Geolocation AR title and a true champion in mobile live operations, always providing fresh updates, new Pokémon, and maintaining its relevance, even during the COVID-19 pandemic and lockdowns. While the mobile gaming industry as a whole has faced difficulties - with player spending in Pokémon GO declining nearly 45% year-over-year in Q1 2022 and the wider mobile games market revenue decreasing around 6% - the game remains one of the top-grossing mobile titles in the world.
Hitting a New Milestone with $160 Million in Worldwide Net Revenue
The world has been eagerly waiting for the arrival of Pokémon GO in countries like China and Brazil. However, the app has already made a huge impact by surpassing $160 million in worldwide net revenue on the App Store and Google Play since its release on July 6.User Engagement Remains Strong
Despite some complaints on social media and App Store reviews regarding recent changes made by developer Niantic, research by Sensor Tower shows that Pokémon GO users are still as engaged as they were before the update. It's clear that this global phenomenon continues to captivate players around the world.
Pokémon GO's Huge Success
$160 Million in Less Than a Month
It's only been a month since its launch and Pokémon GO has already made an impressive $160 million in net revenue on the App Store and Google Play! This is despite the fact that the app has only been made available in less than half of the regions where both platforms exist. With several million dollars in net revenue being added every day, it's safe to say that this number will only continue to grow as the app becomes available in more regions. So get ready to join the millions of trainers already out there catching 'em all!
TOP MOBILE GAMES BY REVENUE 2022 - 2023
Pokémon GO's Negative Reviews Don't Impact Usage
Fans Still Engaged Despite Unfavorable Feedback
The recent July 30th update of Pokémon GO has received a lot of negative reviews from its users. On the U.S. App Store, 62% of the post-update ratings were unfavorable with 2 stars or less, and 51% of all ratings were just 1 star. In Japan, the game's home territory, the update was met with 82% negative sentiment, with nearly 75% of all ratings being just 1 star.Increased Usage Despite Criticism
Despite the negative feedback, the average iOS user of Pokémon GO in the United States spent just as much time in the app since the update as they did before it. In fact, the average daily usage for the past three days actually increased slightly to around 26 minutes. This shows that even though players may not be happy with the update, they are still engaged and playing the game.Fans Still Engaged with Pokemon GO Despite Negative Feedback
Average User Spend Remains Steady Despite Criticisms
Despite widespread negativity surrounding the recent update to Pokemon GO, users are still just as engaged with the game as they were before. Despite over 60% of reviews on the US App Store being unfavorable and over 80% negative in Japan, average daily usage has remained consistent and even increased slightly in the past three days.Pokemon GO Dominates Facebook in Daily Usage
In comparison to Facebook, the average Pokemon GO user is spending more time in the game than the average Facebook user is spending in their app. Despite a slight decrease in daily usage, Pokemon GO remains one of the top mobile apps and games in terms of average usage.
No Drop in Frequency of Play
While some dedicated Pokemon GO fans may have been turned off by the recent changes, the average user is not playing less frequently. Our data shows that on average, the app was opened about six times per day in the week before the update, and this number has remained unchanged after the update.What's Next for Pokemon GO?
As we look ahead, we are eager to see what Niantic will do to ensure long-term user retention for Pokemon GO. Our recent analysis revealed what players want most, and thankfully it aligns with the publisher's roadmap for the game.
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